Name | Jinmao Museum Yue Chao Clture Center
項(xiàng)目名稱 | 金茂 博物悅CHAO文化館
Area | 850㎡
項(xiàng)目面積 | 850㎡
Location | Foshan， Guangdong Provinces
項(xiàng)目地址 | 廣東 佛山
Client | Foshan Jinmao
開發(fā)單位 | 金茂佛山
Today, whether it is a new tea drink or a new coffee force, they are all trying to superimpose experiences and scenarios on the traditional retail relationship of buying and selling, expecting to explore the possibility of transforming into a "third space" in the city, in addition to living and working. A cafe is a public social gathering place created by "experience" and "scene".
在這樣的啟發(fā)下，金茂地產(chǎn)攜手ONE-CU壹方設(shè)計(jì)，融合當(dāng)下年輕消費(fèi)群體的潮流消費(fèi)風(fēng)向，以“咖啡”為主題設(shè)計(jì)概念，在佛山千燈湖的黃金中軸之上，傾力打造華南區(qū)金茂首家，沉浸式的“咖啡CHAO文化藝術(shù)博物館”。將咖啡制作中真實(shí)的烘焙、研磨、沖泡等工藝環(huán)節(jié)及其文創(chuàng)周邊衍生納入空間表達(dá)的主要故事線，并搭載洽談、展示、零售、營(yíng)銷的商業(yè)功能，形成整個(gè)空間功能、動(dòng)線的流線型連通。
With the emergence of the new consumption model, marketing centers with sales as the core have begun to change the focus of space composition from "product-oriented" to "experience-oriented", and through the construction of scenes and themes, a new space image of "product quality plus experience quality" is formed, thus opening people's imagination about lifestyle. Through the construction of scenes and themes, the new space image of "product quality plus experience quality" is formed, thus opening people's imagination for lifestyle. A marketing center is a kind of exploration expression based on design, giving people a proposal of good life.
